ABOUT SELTZ

Wellness that actually fits into your day.

We believe wellness works best when it is simple enough to become a habit.

OUR PHILOSOPHY
 Wellness that actually fits into your day.

Thoughtfully formulated, delicious to drink, and made to fit effortlessly into real life.

OUR STORY

That's why we created Seltz: refreshing effervescent vitamins designed to make daily nutrition something you'll actually enjoy.

OUR PHILOSOPHY

Everything we create is guided by three core beliefs.

Effortless

Wellness should fit real life.

Simple routines are the ones that become daily rituals.

Enjoyable

Wellness should be enjoyable.

Because healthy habits only last when you look forward to them.

Effective

Wellness should be purposeful.

Every formula is thoughtfully designed to support one specific need.

WHY WE CREATED SELTZ

Bye bye, traditional supplements.

Traditional supplements haven't changed in decades.

The wellness industry has innovated ingredients, but not the experience.

THE FAMILIAR FORMAT

Capsules & pills

Capsules & pills
FORMAT
A capsule or pill
EXPERIENCE
Swallow with water
THE MOMENT
Take your supplement

THE SELTZ EXPERIENCE

A refreshing drink

A refreshing drink
FORMAT
A water-activated tablet
EXPERIENCE
Dissolve in water and enjoy
THE MOMENT
A flavorful daily ritual

We created Seltz to rethink how daily vitamins fit into people's lives, transforming them from something you have to remember into something you'll actually look forward to.

By reimagining the daily vitamin as a refreshing effervescent drink, we're making wellness simpler, more enjoyable, and easier to turn into a lasting habit.

HOW WE FORMULATE

Purpose overcomplexity.

Every Seltz formula starts with one wellness goal.

We carefully select ingredients that work together to support that need, creating thoughtfully balanced formulas that are simple to choose, enjoyable to take, and easy to make part of your everyday routine.

 Purpose over
Purposefully formulatedVegan ingredientsNo artificial colorsGluten-free
Wellness should leave a lighter footprint.

BETTER FOR YOU AND BETTER FOR THE PLANET

Wellness should leave a lighter footprint.

Taking care of yourself shouldn't come at the expense of the planet. That's why we're committed to making choices that support both people and the world we share. Learn more about our sustainability efforts.

SUSTAINABILITY

Here's to better habits.

Because the best wellness routine is the one you'll actually enjoy.

One refreshing ritual at a time.

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